Business

What Is The Main Advantage Of Having A Website For Small Businesses?

Nowadays, when the Internet and digital technology have changed how we live and work, it is surprising that so few owners of small businesses have a website.

Did you know that 46% of small businesses do not have a website? Now that contemporary individuals spend around 8 hours daily on the Internet, influencing how we live and work, any successful business should have an online presence. 

As a result, they are passing on essential opportunities to sell and expand their firm. Nowadays, having a company website is as crucial as having an office, phone number, or store.

However, many business owners must know the advantages of designing website by the web designers in New Jersey

Setting up a website is like opening a store in the digital realm. Without it, all visitors to the Internet’s digital streets would be unable to learn about your company and its products or services. This article will discuss the main advantages of having a website for small businesses.

Below is the list of following statistics that will blow your mind:

  • Every day, 3.5 billion people (or 47% of the world’s population) are online. They seek information, share it on social media, or purchase it on e-commerce platforms.
  • This figure is expected to grow as the globe increasingly relies on mobile devices to search the Internet. There are an estimated 2.3 billion cell phones in use globally now. However, by 2020, the overall number of smartphones will reach 6.1 billion.
  • If your small business has a website, you are helping its capacity to earn revenue. Not just any website but a mobile responsive web design that can be visited by mobile devices such as smartphones and tablets.
  • Statistically, 65% of online traffic comes from mobile devices.

Advantages of having a website for small business

1. Look Professional

One of the main advantages of having a website for your business is that it makes your firm appear more professional. Having a website, rather than being the “corner shop” down the street, provides the impression that you are earnest and eager to do business with all sorts of clientele. People are less inclined to take your small business seriously if you do not have a website. 

2. Brand visibility and recognition

If you are starting a startup or a small firm, you must notify as many people as possible about your business. You want to let people know that your firm exists, what it does, what it is called, and how valuable it may be for them — or their friends/relatives/colleagues/neighbors, as sharing information and brand advocacy also work well.

A website representing your company can help you give online exposure and discoverability and develop or improve brand awareness. Backlinks from authoritative sites to your site will lend credibility to your company.

3. Improve your SEO rankings

When you search on a website such as Google, Bing, or Yahoo, you will get a list of websites connected to your search. Many SEO (search engine optimization) strategies may be applied to your website to increase its rankings on various search engines, resulting in free visitors and sales. Increase SEO by posting useful, new material in your website’s blog area.

4. Own Your Name

Purchasing a domain name and creating a website (www.mybusiness.com) allows you to stake your claim to your company’s name and is a quick and easy approach to developing a strong brand identity.

Another advantage of having a website for your business is receiving a unique business e-mail to help your branding (yourname@mybusiness.com).

Many web design and hosting companies provide bespoke e-mail addresses as part of their services. You can also get your company’s branded Gmail for Business e-mail address.

5. Gain a competitive edge

A recent Verisign analysis shows that 93 percent of U.S. shoppers conduct online research before purchasing. Consumers want to be educated about their shopping decisions, including what they purchase and from whom they buy. With a New Jersey web design, you can avoid losing consumers to competitors already taking advantage of the internet economy. If you are directly competing with another firm with a website, your competitor has a gift—mainly if they aggressively advertise their website. A website can help to even out the playing field.

Eighty-four percent of small companies in the United States surveyed by Verisign indicated their website is significant or critical to their business.

In the United States, more than half of small businesses still require a website. As a result, there has never been a better moment to create your company website and remain ahead of the competition. But when you create a website, especially an eCommerce or WooCommerce store, you must know how to disable popup blocker, if there’s a Shopify email popup or any other popup apps that help increase your conversion rates, sales and subscribers. This is mainly for Shopify stores. Here, you can partner with “Tada” for innovating such cart abandonment reduction strategies.

6. Online Presence 24/7

Customers can find you anytime and from anywhere if you have a website. Even after business hours, your website attracts and keeps new customers. It is convenient for the user since they can get the information they need from the comfort of their own home, with no additional pressure to buy. Furthermore, with most businesses now having a website, you’re likely losing customers to your competitors if you remain offline.

7. Get more customers

Ongoing commercial success frequently depends on your company’s capacity to attract new customers. Reaching thousands of individuals with traditional marketing methods such as direct mail or print advertising may be expensive and unreliable. Getting online helps you to reach more people locally or globally while paying less on advertising—and you can even track the exact results. According to 77% of small businesses in the United States, a website is a great way to discover new clients.

7. Efficient Way to Promote Your Company

You are squandering essential resources, time, and money if you still use traditional marketing methods. Press releases, print advertising, flyers, and distribution point-of-purchase materials are conventional formats.

Online marketing is more efficient, less expensive, and faster. Several tools and tactics are available for Internet marketing, but with a website, these efforts will stay strong.

Among the most common online marketing strategies for driving inbound traffic to your website are:

Social Media – Of the 3.5 billion individuals online daily, 2.34 billion, or 67%, are on social media.

Blogging – Companies who blogged 16 times per month earned 4.5 times more leads than those who posted 0-4 times per month.

E-mail Marketing – E-mail marketing is 40 times more successful than Facebook in getting clients.

Use Videos: Add a video to your home page. A video can transmit your message much more quickly and effectively than text. A landing page video may increase conversion rates by 80%.

Finally, web marketing is a long-term commitment. Your material will not be discarded. After a few months, you may easily update and reuse it.

Conclusion

If you want an effective website to help you take your business to the next level, you must be willing to spend on a website. In a poll of small company owners, 19% cited cost as another reason for not having a website.

To ensure your investment pays off, ensure your website is designed correctly, completely functional, and has a fast download speed.

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