When summer routines unravel, keeping the whole family moving can feel nearly impossible. And if your kids are spending more time with digital characters than playing outside, this collaboration offers a playful way to transform screen time into movement time.
This July only, FED Fitness and Talking Tom & Friends are teaming up for an exclusive campaign: “Sweat with Talking Tom. Fitness at Home.” This limited-time campaign pairs FED’s full range of home fitness gear with the digital personality kids already know and love, offering families a fun, low-pressure way to stay active together.
Whether it’s a 3-minute trampoline break or a playful row-off challenge, this campaign blends real movement with digital magic, helping families stay active without even noticing they’re working out.
FED Fitness, a global home fitness brand trusted by over 10 million families and home to YOSUDA, FLYBIRD, and BCAN, has partnered with Talking Tom and Friends for a co-branded campaign running exclusively throughout July. This co-branded campaign is designed to meet families where they are: at home, online, and on the move, by blending FED’s real-life gear with Talking Tom’s playful digital world.
The collaboration launches alongside two of summer’s biggest shopping events: Amazon Prime Day and TikTok’s Deals for You Days. These key moments give the campaign a strong presence during peak times for family engagement and discovery.
Currently, more than 400 influencers are participating across social media, using hashtags such as #SweatWithTalkingTom, #TalkingTomFitnessChallenge, #TalkingTomxYosuda, #TalkingTomxFlybird, and #TalkingTomxBCAN, which helps the message reach the platforms families already know and love.
At its core, the campaign is about connection. It combines FED’s family-focused fitness gear with the playful energy of Talking Tom to help households turn screen time into something more active, engaging, and shared.
And don’t miss the fun—My Talking Tom Friends 2 is officially launching globally on July 17th!
FED Fitness designs for real households, not just solo athletes. Their products are quiet, foldable, easy to adjust, and built to last, making them ideal for shared spaces and busy routines. The lineup covers cardio, strength, recovery, and family-friendly fitness, making it easier for everyone to join in.
FED Fitness’s core brands, YOSUDA, FLYBIRD, and BCAN, deliver top-rated solutions for cardio, strength, and recovery. Additional sub-brands, such as NICEDAY, FEIERDUN, and Sportsroyals, expand the range with beginner-focused cardio tools and strength gear for all levels.
FED Fitness’s approach goes beyond branding; each product is thoughtfully chosen to match how families live, move, and play. Below are the best-selling picks organized by everyday household needs.
New to fitness? Or maybe your workout window is the five minutes between nap time and dinner prep? These two are ideal.
Turn screen time into movement time. These pieces help kids and parents stay active together without pressure.
These pieces are ideal for building strength or adding more intensity to your day without leaving home.
Living room, shared bedroom, tiny apartment? These pieces are proof that you don’t need square footage to break a sweat.
Select FED Fitness products featured in the Talking Tom collaboration will be available for up to 50% off for Prime members. These limited-time deals are part of the campaign’s focus on making home fitness more accessible for families, and they’re only available while supplies last.
Skip the scramble, add your picks to your wishlist today, and be ready when the discounts drop. It’s the easiest way to lock in summer fitness without stress.
The “Sweat with Talking Tom. Fitness at Home” campaign isn’t just a summer sale; it’s a new way for families to connect through movement. With approachable gear, playful branding, and a focus on real-life routines, FED Fitness helps families build habits that stick.
Join the #SweatWithTalkingTom challenge and move a part of your family’s summer story. From silly jumps to shared wins, it’s not just about fitness, it’s about feeling good, together.
Limited-time discounts are coming soon. Add to your wishlist in advance!
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