Infographic Cost: How Much Is It & How To Save In 2023

Are you considering creating an infographic for your business but are unsure of the associated cost? An infographic is a powerful and effective way to communicate information in an easily digestible format. It can effectively drive engagement, draw attention to important data points or facts, and visually summarize complex details into something simple that grabs attention quickly.

But just how much does it cost to create one? In this blog post, we dive deeper into infographic cost by discussing why it’s important for businesses to include infographics in their marketing strategy. Also, provide detailed insight on how much each element of an infographic maker typically costs and ways you can save money when creating them.

How Much Does An Infographic Cost?

Figuring out the cost of an infographic is no easy feat. With production timelines, artist fees, and software costs, the price range for creating an infographic can range anywhere from $1,000 to several thousand dollars. The upfront cost of research alone could mean a hefty charge for any company looking to create one for their business.

When planning a budget for an infographic it’s important to weigh all the options involved in production from design, layout, and content writing as well to marketing strategies to ensure maximum reach. Moreover, it’s important to consider some other factors.

  • Visual assets
  • Delivery deadlines
  • Infographic promotion
  • Incorporating business branding
  • Pitching the infographic

An infographic’s complexity, number of elements, and design intricacy all contribute to pricing changes. If you plan, though, and know what type of Infographic you’ll need, your total cost can be minimized.

A Detailed Analysis Of The Costs Of Creating An Infographic

Infographics are a popular and effective way of communicating information to a wide audience. However, creating an infographic involves a considerable amount of time, and the cost is an essential factor when allocating an internal budget. Take a look at the different options available to create an infographic and their respective costs.

1. Design Agencies

Design agencies offer a comprehensive range of services, including market research, data analysis, content development, and design. They have the in-house expertise to handle all aspects of the infographic creation process.

Design agencies usually charge a flat rate that includes all services. The cost of creating an infographic through a design agency can range from

  • $2,000 – $4,000 for very detailed or interactive infographics.
  • $1,000 – $2,000 large infographics with medium to high detail.
  • $500 – $1,000 small to medium-sized infographics.

2. Design Contests

Design contests are a cost-effective way of obtaining several design concepts for your infographic. It typically involves submitting a brief and setting a prize money amount.

Designers from around the world submit their infographic designs, and as a client, you can choose the best one. The cost of creating an infographic through a design contest can range from $200 to $1,500, depending on the size and complexity of the project, as well as the prize money amount offered.

3. Freelance Designers

Freelance designers are individual contractors who have the technical expertise to create infographics for your business. You can find freelance designers on platforms like Fiverr and Upwork. They charge per hour or project. The cost of creating an infographic through a freelance designer can range from $5 to $3,000, depending on the level of expertise required and the complexity of the project.

Take a look at the breakdown of the costs on Upwork, Fiver, and Fiverr pro:

  • Fiverr: Starting prices range from $5 and $30 to $500 – $700.
  • Upwork: Services range from $30 per hour to $120 per hour
  • Fiverr Pro: Starting prices range from $150 and $300, going up to thousands of dollars.

4. Infographic Tools

Infographic tools are available online and allow you to create your infographic. These tools are user-friendly and provide a range of design options. Infographic tools are the most cost-effective method of creating an infographic, as they only charge a one-time annual fee or a low monthly subscription.

The cost of creating an infographic through DIY tools can range from $5 to $300, depending on the tool’s pricing plan.

Tips On How To Reduce Infographic Cost In 2023

As we look forward to 2023, reducing infographic costs should be a top priority for anyone looking to maximize their marketing strategy. We have already compared the different prices of creating an infographic. Hence, creating one from an Infographic template is by far the cheapest and best option.

Below we have shared five infographic tools that will reduce infographic costs without compromising on quality.

1. Venngage

Venngage is a popular and user-friendly infographic design tool that offers affordable design templates that are easy to customize. They offer a wide range of design templates that cater to different content requirements, making it easy for even beginners to create professional-looking infographics that are cost-effective.

Venngage’s templates are also customizable, meaning you can choose from a range of fonts, colors, and images. Moreover, their pricing plans are budget-friendly. The paid plan starts from $19/month per user.

With its free version, Venngage is perfect for anyone starting in infographics and looking to save costs while upskilling.

2. Piktochart

Piktochart is another fantastic option for anyone looking to create cost-effective infographics. Their pre-made templates are a great place to start, as they are easy to customize and perfect for any budget.

Piktochart also offers a free plan, making it ideal for anyone starting or exploring the field of infographics for the first time.

The paid plans are reasonably affordable, starting from $29 per member. It offers you access to additional design elements and options, which will help elevate your infographics.

3. Canva

Canva is a popular design platform for creating graphics that are not only aesthetically pleasing but also affordable. They offer hundreds of easy-to-use templates, making creating professional infographics on a budget easy.

Canvas’s plans are pocket-friendly and accessible and provide access to additional content elements that will take your infographics to the next level. It offers a free plan and its paid plan starts from $12.99 per month.

4. Easel.Ly is a free infographic design tool that allows the user to create visually appealing graphics with ease. It also offers a paid version starting at $2/month for students.

It provides access to additional design options and templates. The platform is user-friendly and has an intuitive interface, making it easy to create infographics even without prior experience.

5. Adobe Spark

Adobe Spark is the perfect design solution for professional marketing agencies or individuals who want to create aesthetically appealing futuristic graphic designs that not only look good but also communicate effectively.

It is the most advanced tool and is used by top-tier brands for marketing communication. Its paid option is however premium starting at $9.99/ month and is best for professional design agencies seeking to create market-leading infographics for their clients.


Infographic cost is an important consideration for business owners as it can have a direct impact on how successful an informative campaign may be. Suppose you want to leap into creating your own infographic to promote your business or share information online. In that case, it is beneficial to understand how much money is involved and how you can reduce costs.

The cost of creating an infographic can vary widely depending on the option you choose. So, the three main components for any project include the designer’s fee, the cost of any visuals or images needed, and any additional expenses for research or layout. Design agencies offer the most comprehensive service and, accordingly, have higher rates. Design contests, freelance designers, in-house designers, and DIY tools offer further alternatives.

The key is to weigh the value of the investment versus the budget assigned to determine the right option for your intended output. By understanding these points and following the tips listed above, you can save money in 2023 while still creating an effective infographic that meets all of your needs.


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