Baby Toys Market To Gain Traction With A Rise Spending Potential Of End Users

Toys have long been a part of several traditions and cultures. While the desire to play continues to grow, the global toy sector has progressed significantly. The nature and practices of play are rapidly changing to keep up with technological advancements and market demands. When buying toys for babies, keep in mind their age and their developmental stage. Different phases imply different abilities, which suggest different approaches to interacting with and appreciating a toy. According to a recent report by MRFR, the global baby toys market is foreseen to register a CAGR of 3.97% and touch a value of USD 17,194.1 million by 2028.

What Do Babies Want?


A baby does not require or desire toys in the first two months of life. Most babies aren’t aware of their own hands until around two months old. Those crucial first two months are essential for emotional development. Babies spend much time looking and talking to the people around them during this stage of development. Most babies explore their hands between the ages of two and three months. Grasping, squeezing, and shaking objects is much fun. Toys for this age category assist the baby in comprehending that their bodily actions (such as the toy creating noise) impact the environment. Toys should be light, soft, and free of small, detachable pieces for this age group. Most parents will tell you that their children have individual personalities. Many people feel that infants and small children are blank slates.


Exploration begins at three to six months of age. Exploration is putting items to the test for a child of this age. Babies will bash things against the floor, each other, and their bodies at this age. Real-life objects can be beneficial to brain development and the evolution of gross and fine motor abilities. A newborn’s eating, diaper-changing, and sleeping schedules are unpredictable. Curiosity will emerge as they become more aware of the world around them. This is where having different types of stimuli might help them develop. Toys are required for babies as early as one month of age. As babies become older, they begin teething and investigating objects, so it’s good to have some reasonable alternatives on hand that also promote development.

The Toy Research

Researchers in Australia discovered that some babies at risk of SIDS have low concentrations of butyrylcholinesterase (BChE) in their blood. The findings of their study, published in the journal eBioMedicine on May 6, are confirmed by additional research; it could pave the way for prenatal testing and therapies. For decades, scientists have been attempting to unravel the scientific roots of the perplexing disease. Even though public health initiatives have lowered the prevalence of SIDS, it is still the primary cause of sudden and dramatic death among infants in Western countries under the age of one. A lot of the recommendations for preventing SIDS haven’t changed. At nap time and night, make sure you follow safe sleep suggestions like lying your baby on her back. Remove loose sheets, blankets, cushions, bumper pads, or soft toys from your child’s sleeping area. Also, for at least six months, or ideally until your baby reaches a year old, keep your infant in the same room with you at night.

Regional Demand For Baby Toys

Except for things requiring accessories and similar value additions, which have significantly lower productivity levels than in China, toy categories such as soft toys, baby & infant, dolls, and pre-school are highly labor-intensive with great prospects for manufacturing capabilities in India, an easy to penetrate export market.

Every year, the United States spends more money on toys. The traditional toy sector adapts to satisfy this need as young children become more interested in video games and cell phones. Toys based on movie characters are becoming more popular. Non-movie toys, on the other hand, have only seen single-digit growth. Big firms like Disney+ have already tapped into this trend. Every big box store has a selection of toys to match each new film.

Baby Toys Trends

To accommodate the demand for baby toys based on the film were released early. Furthermore, given the recent popularity of streaming new movies like this, toy industry experts do not expect licensing will slow down in 2022, even if many cinemas remain closed. One silver lining of the pandemic is that it has encouraged families to rediscover the delights of spending time together and embrace the importance of incorporating play into their daily lives. Families will be looking for new toys in 2021 that promote togetherness and various playthings that children of all skills and interests can relish. This trend covers educational toys and activities that parents and children can utilize to help them learn new skills and subjects. Toys that teach mindfulness and self-care and provide moments of Zen are becoming increasingly popular to assist youngsters in improving their social and emotional learning (SEL) skills are also likely to become more popular in the coming years.


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